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Posted by Rebecca Ash | Nov 7, 2025 | News |
Brightstar Lottery PLC has announced that it has signed a five-year exclusive licensing agreement with Avanti Licensing, Inc. (“Avanti”) to develop and distribute omnichannel lottery games worldwide based on its humorous greeting cards.
“Making people smile is at the heart of what we do at Avanti, and we’re excited to partner with Brightstar to bring the Avanti brand of fun to our customers and now to lottery players via these exciting games,” said Chip Owen, Avanti Press EVP. “Our vast image library has universal appeal across geographies, generations and seasonal occasions.”
“Avanti produces some of the most recognizable greeting cards on the market, and Brightstar is thrilled to bring its cards to life in new, interactive ways for lottery players to enjoy,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services.“Brightstar will combine its world-class game design experience with Avanti’s trademark humor to develop compelling instant tickets, innovative draw-based games and engaging eInstant games.”
Founded in 1980 and based in Detroit, Avanti is known as the original Global Humor Brand™, thanks to its high-impact, character-driven greeting cards with universal appeal. Translated into more than 12 languages and sold worldwide, Avanti’s distinctive humor celebrates life’s moments with originality and laughter. Avanti and Brightstar were brought together by Avanti’s Licensing Agency, Lisa Marks Associates (LMA).
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Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at [email protected]
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