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by Kristen McPeek, KUTV
SALT LAKE CITY, Utah (KUTV) — A study from the Kem C. Gardner Policy Institute explores how college sports contribute to Utah's communities, athletes, and economy, focusing on the positive impacts sports have in the state.
"We often focus on the tangible benefits of college sports, but this report digs deeper," said director of the Gardner Institute Natalie Gochnour in a press release. “It uncovers incredible ways that athletics strengthen our social bonds, enhance the educational experience, and elevate Utah's standing on a national stage.”
The report broke down the impacts of the following:
Analysts estimate that in 2024 college sports racked up $19 million in ticket sales.
These games and sports-related activities contributed $409 million in economic output and $229 million in gross domestic product. And these sports impact the job market, as these teams add over 3,000 jobs to Utah.
According to the report, sports teams bolster the college brand, generating more value for marketing and outreach.
Beyond the economics of it all, analysts found that college sports create community bonds, unifying families and fan creating lasting memories.
"College athletics contribute to social capital by enhancing a sense of connection among students, staff, faculty, alumni, and the community. For many, this connection extends over many years and even a lifetime," researchers wrote.
The report continued to say that the network created through sports bonds can help in future job opportunities, business connections, volunteerism, and overall emotional and physical well-being.
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