0
By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data.
Don’t have an account? Signup
Powered by :
The Karnataka Milk Federation (KMF) is taking major steps to protect its widely consumed Nandini ghee brand after a surge in counterfeit products surfaced across the state. A detailed digital traceability system is being put in place, with QR codes soon to be printed on every Nandini ghee pack to help customers confirm authenticity instantly.
Also Read:India posts strong 8.2% GDP growth in Q2, fastest pace in six quarters
The move comes shortly after Central Crime Branch (CCB) officers busted a network involved in producing and supplying fake Nandini ghee. The racket reportedly used packaging closely resembling the original brand, enabling large-scale consumer deception. Investigations are still underway, and the crackdown has prompted KMF to accelerate its safety measures.
Under the new plan, the QR code will allow customers to scan and receive complete information about the product’s journey. The digital record will show where the ghee was manufactured, from which KMF depot it was dispatched, and which retailer received the stock. This level of transparency is aimed at helping consumers immediately differentiate between genuine and fake products.
KMF’s management has stated that the system will provide direct awareness to the public, ensuring that customers no longer fall prey to deceptive packaging practices. The traceability initiative is currently in the implementation stage, with technical and procedural work progressing.
Also Read:Power-sharing showdown nears final stage as CM Siddaramaiah invites DK Shivakumar for crucial breakfast meet
To finalise the system, KMF has already held consultations with food specialists and quality experts. The packaging revamp is expected to be completed soon, after which QR-coded ghee packs will enter the market across Karnataka.
Quick Links
Olecom Media Pvt Ltd. © 2025