Tyran Stokes is just a teen, but he’s already building a personal brand worth millions.
His Name, Image and Likeness (NIL) value is $1.7 million, according to On3, a website that provides NIL rankings.
And, he’s still in high school.
Stokes, a Louisville, Kentucky, native ranked as the No. 1 basketball recruit in the class of 2026, is an example of a high school athlete who has capitalized on his NIL or personal brand before he even chooses a college.