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Everything we know as Sports Direct opens new store in Liverpool – Liverpool Echo

Sports Direct is set to open its new flagship store in Liverpool this week. The retailer will open the doors to Compton House on Church Street in Liverpool city centre at 12pm on Friday, October 17. The Grade-II listed building on Church Street was the home of Marks and Spencer for 95 years, before the brand moved into Liverpool ONE's former Debenhams store.
To celebrate the launch of its new three-storey, 65,000 sq.ft flagship store, the sports and fitness retailer will host a series of events across the weekend including celebrity guest appearances. The store is part of the brand’s vision to create stores where people both shop and workout – a destination where sport, performance, wellness and style are part of the same experience.
The Liverpool flagship store includes a full Everlast Gym+ complete with premium facilities, as well as a HYROX Performance Centre – said to be a first of its kind in Liverpool.
The site will host community run clubs from adidas and On, and HYROX master classes, Reformer pilates and Nike Strength classes throughout the opening weekend.
Under Armour will also host a freestyle football exhibition.
Liverpool FC legend John Barnes will officially open the store on Friday at 12pm.
Last year Frasers Group, which owns House of Fraser, Jack Wills and many other retail brands, purchased Compton House on Church Street, where it will relocate the Sports Direct store.
M&S left Compton House in August 2023 after 95 years in the Grade-II listed building for a new home in the former Debenhams store in Liverpool ONE.
At the time, James France, Frasers Group’s head of acquisitions, said: "We are pleased to confirm that we have acquired Compton House located on Liverpool’s renowned Church Street.
"We are big believers in physical retail and this acquisition marks an exciting time for the group as we continue to expand our store portfolio across the UK and Europe.
"As the UK’s leading destination for sportswear, we are looking forward to bringing Liverpool customers a next-generation sports retail experience with the opening of a 70,000 sq ft Sports Direct flagship store featuring the world’s biggest sports brands.
"Subject to approval, Everlast Gyms will also open a 23,000 sq ft hybrid gym in the space."
More information can be found on the Sports Direct website.
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