Leicestershire is set to gain a new Sports Direct store – and it is set to open just in time for the Christmas period.
The brand-new store will open in The Commons, in Market Harborough, and replace the town's previous Poundland unit. The sportswear shop will offer big brand names for customers to browse from.
According to the Harborough District Council (HDC), work to reconfigure the store is scheduled to begin today (Monday, November 10). Director of Harborough District Commercial Services Limited, Caroline Averill, said: "We are delighted to welcome Sports Direct to Market Harborough.
"The national sports retailer is known for offering a wide range of sportswear, footwear, and equipment from leading brands, and its arrival in Market Harborough is expected to enhance shopping options for residents and visitors alike."
HDC leader Phil Knowles welcomed the big brand's arrival in town. He said: "It is such fantastic news that Sports Direct will be coming to the Harborough District. Sports Direct will be joining many other big brands in Market Harborough, bringing further footfall and vibrancy to the town as well as employment opportunities for people in the town and surrounding areas.
"This is a great strategic piece of work by the Directors of Harborough District Commercial Servicers Limited to secure a further big name and national brand to Market Harborough. I know lots of families, especially those with sporty children, will be pleased to have this store in the town."
"It is in the centre of the town which will complement our brilliant diversity of shops and independent retailers. A lot of work has gone on behind the scenes to bring this to fruition and further work is now taking place to enable the store to open before Christmas. I am also delighted for the town’s businesses who will also benefit from increased footfall. Market Harborough continues to buck the national trend and is definitely the place to be for businesses and shoppers."
The new Sports Direct store is scheduled to open its doors on Friday, November 28, just in time for the Christmas period.
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