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Academy Center > Crypto
Wealth Management, Personal Finance
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BA & MA in English Studies, University of Leicester | Financial Markets and Investment Management, University of Geneva
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You’re happy with your current portfolio progress, but it’s getting to the point where you’re looking to move beyond stocks and into the wild west of cryptocurrencies. You’re ready to explore new assets, but you need a roadmap to make sure you’re going in the right direction (and not ruining your hard work to date).
Instead of asking, “Which coin is going to the moon?” you should be asking, “How can I apply a smart, strategic framework to evaluate a crypto project, just like I would a company’s fundamentals?” This guide will show you how to move from speculation to analysis, helping you find projects that align with your personal investment goals.
We’ll break down the core concepts you need to understand, the key metrics to analyze, and the tools that can help you do it all efficiently. By the end, you’ll be able to confidently narrow down your choices and build a crypto portfolio which makes sense.
Before you start comparing cryptocurrencies, you have to understand what you’re actually investing in. This isn’t like buying a share of a company. When you buy a stock, you’re buying a small piece of an existing business with real-world assets, revenue, and a management team. With crypto, you’re buying into a digitally decentralized network or protocol.
Crypto’s value isn’t tied to a balance sheet; it’s tied to its utility. What problem does this coin or token solve? Is it a decentralized payment system (like Bitcoin), a platform for building other applications (like Ethereum), or a tool for a specific niche (like a supply chain management token)?
This is a critical mindset shift. Instead of analyzing a company’s profit and loss statement, you’re evaluating a network’s potential to grow and be used by more people.
It’s no secret that the crypto market is more volatile than the stock market. This is due to a combination of factors, including its smaller market size, lack of regulation, and speculative nature. While this volatility can lead to rapid gains, it also brings a higher risk of significant losses. For some investors, this high-risk environment is a feature, not a bug, but for others, it’s a reason to proceed with extreme caution.
Learn More 📜
We have a whole host of cryptocurrency articles here on the Investing.com Academy. Here, you can learn “What Are ICOs?”, “What is Bitcoin Halving?”, “What Is a Crypto Token?” plus a host of other crypto-related information.
Just as with stocks, the first step in comparing cryptocurrencies is to define what “good” looks like for you personally. Not all crypto is for all investors. Your time horizon and risk tolerance should be the first filters to consider. Take a look at the four investor types below.
Which category do you fit into?
If you’re looking to dip your toes in crypto with a long-term mindset, you’ll likely focus on foundational, large-cap projects. These are the “blue chips” of the crypto world—Bitcoin and Ethereum. They have proven track records, massive network effects, and are generally less volatile than smaller, newer coins. For you, a “good” investment is one with established utility and a strong community that you can hold for years.
You’re a risk-taker who wants to find the next big thing. You’re comfortable with the possibility of high losses in exchange for explosive growth. With a more short to medium-term time horizon, you’ll likely look at newer, smaller projects, often called altcoins. You’ll focus on a project’s potential utility, its technological innovation, and its ability to scale rapidly and disrupt a specific industry.
You’re less focused on price appreciation and more on generating a steady, reliable income stream. In the crypto world, this often means participating in staking or DeFi (Decentralized Finance) protocols. You earn passive income by locking up your crypto to help secure a network or provide liquidity. For you, a “good” investment is one that offers a high, sustainable yield.
This type of investor is focused on capital preservation and stability. Your risk tolerance is very low, and you prioritize consistent, modest gains over the potential for large losses. For the SWAN investor, the high volatility and unregulated nature of cryptocurrencies make them an unlikely fit. While the blockchain technology behind crypto is revolutionary, the assets themselves are generally too unpredictable to align with a pure “sleep well at night” strategy.
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Once you’ve defined your investment profile, you can start digging into the numbers. These metrics give you a more objective way to compare projects beyond just looking at the price chart.
Now that you’ve defined your investment blueprint and identified the metrics that matter most to you, let’s create a repeatable process for evaluating a crypto project’s potential. This will be your personal due-diligence checklist.
Revisit your investor profile from Section 2. Are you a Long-Term, Growth-Focused, or Income-Oriented investor? Write down your primary objective for any crypto you consider.
Based on your profile, what metrics must a crypto project meet to even be considered? This is your first filter.Example: A Growth Investor might set a non-negotiable like “a clear whitepaper, a public-facing team, and a TVL of at least $100M (for DeFi projects).”
Don’t try to find this data manually. Use a professional platform like Investing.com’s Cryptocurrency Charts to quickly find a list of projects that match your specific criteria. This saves hours of research and gives you a qualified starting list of projects that already meet your baseline standards.
Once you have a shortlist of 2-3 cryptocurrencies, create a simple table to compare them side-by-side. Your template should include your key metrics and columns for your qualitative notes. This structure allows you to systematically compare projects.
Your template will make the decision-making process much easier and consistent. Don’t just look at the numbers; interpret them. Is a higher market cap justified by a better use case? Is a low trading volume a deal-breaker for you? Use the Notes column to show your working but also don’t forget that you’re allowed to change your non-negotiables over time!
Don’t try to manually find all this data. While there should always be a certain amount of human-powered leg-work as part of your due diligence, the right tools can help you quickly compare projects and make informed decisions.
Platforms like Investing.com or Bitget are essential for getting real-time crypto price data, market cap, and trading volume. They also offer powerful charting tools to help you analyze price trends.
For deeper analysis, tools like Glassnode and Santiment provide a wealth of on-chain data. They show you things like network activity, investor sentiment, and how coins are moving between different wallets.
Comparing cryptocurrencies shouldn’t be a shot in the dark. It’s a process that requires a disciplined mindset and a methodical approach just as much as stock trading – even though it might feel more ‘exciting’.
The most powerful crypto comparisons aren’t about finding a single “perfect” coin; they’re about creating a repeatable strategy for identifying projects that fit your unique investment blueprint.
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When you invest in a stock, you’re buying a share of a company. When you invest in a cryptocurrency, you’re buying into a decentralized network or protocol. The value of a stock is tied to a company’s financial health, while a crypto’s value is tied to its utility and adoption (and often its popularity among other investors).
A whitepaper is a foundational document that outlines a crypto project’s purpose, technology, and future roadmap. It’s the business plan for the project. Reading it is crucial for understanding its long-term potential and separating legitimate projects from scams.
Legitimate projects have transparent teams, a clear whitepaper, a well-defined purpose, and active development. Red flags include anonymous founders, promises of guaranteed returns, and a lack of a clear, unique use case.
This depends on your investment goals. Bitcoin is often seen as a digital store of value, while Ethereum is a platform for building other applications. Bitcoin is generally less volatile, while Ethereum has higher growth potential but also higher risk.
Market capitalization is the total value of all the coins in circulation for a given project. It’s calculated by multiplying the coin’s price by the number of coins in circulation. A higher market cap generally indicates a more established and stable project.
Staking is the process of locking up your crypto to help validate transactions and secure a network, earning you passive income. Crypto Mining is the process of using powerful computers to solve complex equations to validate transactions, earning new coins as a reward.
The circulating supply is the number of coins that are currently available to the public. This number matters because it’s used to calculate the project’s market cap and helps you understand the coin’s scarcity or abundance over time.
For beginners, the most important metrics are Market Capitalization (for stability), Trading Volume (for liquidity), and the project’s utility (to understand its purpose).
Avoid focusing only on a coin’s price history. Don’t fall for hype on social media. Always consider a project’s fundamentals, team, and long-term utility. Take a disciplined, analytical approach to every investment decision.
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