The Wisconsin Lottery has earned an award for communicating responsible gambling.
They were given the 2025 North American Association of State and Provincial Lotteries Batchy Award in the category of Responsible Gambling Communications in Radio for a radio spot called “Invisible Addiction”.
They also earned finalist recognition in Responsible Gambling Communications for a print piece titled the same name.
The goal of both ads was to raise awareness of problem gambling resources available in Wisconsin.
This isn’t the first time the Wisconsin Lottery has been recognized for responsible gambling.
In 2024, the association presented them with the Corporate Multicultural Communications Award for their “Pick a Card, Any Card” campaign, which was translated into Spanish and Hmong (MONG).
Wisconsin Lottery Director Cindy Polzin says the award is “a reflection of our long-standing commitment to responsible gaming.”
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