The new Sports Direct store in Market Harborough will include a GAME concession.
Frasers Group, which owns both brands, has confirmed a dedicated section for gaming products will feature inside the store.
The new store is set to open later this week
The new store is set to open later this week in the former Poundland premises in the Commons Car Park, creating eight jobs.
A Frasers Group spokesperson said: “We’re pleased to be opening a new 6,000 sq. ft Sports Direct store, located in Market Harborough.
“Opening at the end of this month, the new store will offer customers leading sports and lifestyle brands, while also bringing other brands from Frasers Group’s ecosystem, including GAME to the location.”
The new store is set to open later this week
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HFM News
27th November 2025
HFM News
27th November 2025
HFM News
27th November 2025
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