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After watching the news about the Paris robbery, managers at Böcker decided to make the most of the publicity
A family-run German business unwittingly became wrapped up in the crown jewel heist at the Louvre museum in Paris and is turning the use of one of its furniture lifts into a publicity coup.
“When you need to move fast” is the new tongue-in-cheek advertising tagline for the company Böcker, which is based in the town of Werne near Dortmund, in a campaign on Facebook and Instagram mounted within a day of the brazen thefts.
The posts feature a picture of the now world-famous Agilo furniture elevator that the thieves used to gain entry to the museum through a window, grab an estimated €88m (£76m) worth of Napoleonic jewellery and in less than 10 minutes escape with the loot on motorbikes.
The device, whose inclined ladder is seen in press photos reaching to a first-floor balcony, can carry “up to 400kg of treasures at 42m per minute – as quiet as a whisper”, the company says.
Its marketing chief, Julia Scharwatz, said she and her husband, the family firm’s third-generation chief executive, Alexander Böcker, were reading the news online together on Sunday when they were “shocked” to see the picture from the dramatic robbery at the French museum showing one of their products.
“It became clear to us, oh my goodness, this is a reprehensible act and they’ve misused our device to do it,” she said. “But after it was apparent that no one had been hurt, we started making a few jokes and putting our heads together on slogans we found funny.”
She said after the evening news “countless people – our staff, business partners, clients – got in touch with us and we thought, wow, we have to do something with this”.
By Monday morning, the campaign was born.
Scharwatz said the company had in 2020 sold the mobile freight elevator to a company in the Paris region, which rents it out to customers. The thieves had approached the French company recently to express an interest in using the lift and then stole it during a demonstration of its use, which the owners reported to the police last week, she said.
Böcker, which was founded in 1958 and whose slogan is “My way to the top”, says on its website its business is built on “tradition and innovation”. It has about 600 employees.
Scharwatz said the response to the new advert had been overwhelming.
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“I thought it would go a little viral but that it would go this viral was extraordinary. Our Instagram posts usually reach 15-20,000 people and now we’re at 1.7 million. It’s crazy.”
She said 99% of the reactions had been positive. “I can understand that it’s not everyone’s humour but most people are getting a kick out of it.”
One Facebook user said Böcker’s “marketing division deserves a pay rise”. But another called the PR campaign “tasteless”, adding: “The French are stunned and saddened, while a German company makes fun of it and uses it in its advertising. Black humour …”
It was not immediately clear whether the social media posts were translating into new business, although Scharwatz said the company had received “a few inquiries about a furniture lift” this week.
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XRP ETFs could experience significant growth if they capture just half of Bitcoin ETF inflows over the next two years. Market watchers believe that once the U.S. Securities and Exchange Commission (SEC) approves XRP ETFs, they will experience substantial inflows of capital. This could result in significant price movements for XRP. Analysts expect that these inflows could result in a significant surge in XRP’s market capitalization.
The SEC has yet to approve multiple XRP spot ETFs due to the ongoing U.S. government shutdown. Several filings, including those from Grayscale, 21Shares, and Bitwise, have faced delays, with deadlines ranging from October 18 to October 20. However, other firms, such as CoinShares and Franklin Templeton, have later filing deadlines. Despite the setbacks, experts like Oliver Michel, CEO of Tokentus, remain optimistic about future approval once the government shutdown ends.
Industry leaders, including Steven McClurg, CEO of Canary Capital, anticipate that XRP ETFs will attract substantial capital inflows. McClurg predicts inflows ranging between $5 billion $10 billion in the first month after launch. Should this forecast materialize, it would mark a significant milestone for XRP ETFs.
If XRP ETFs capture 50% of the $26.6 billion in Bitcoin ETF inflows from 2025, it would represent $13.3 billion for XRP. Ethereum ETFs experienced net inflows of $14.57 billion in just over a year. These figures demonstrate that capturing a portion of Bitcoin’s inflows is within reason for XRP ETFs.
However, capital inflows do not always translate directly into price increases. The inflow-to-valuation multiplier often results in larger spikes in market capitalization. For instance, a $61 million capital inflow raised XRP’s market cap by $16.6 billion in May. This multiplier effect is vital to consider when projecting future price movements.
Ever wondered how much money it takes to cause a 16.6B increase in $XRP market cap?
Since I am tracking every trade on all major spot exchanges, I have the exact $ figure
61M USD. Thats the net market buying pressure we saw over the last 13 hours.
So yes, 61M USD of buy… pic.twitter.com/XDt6FMB0g9
— Dom (@traderview2) May 12, 2025
With a conservative multiplier of 90x, XRP’s market cap could increase by $1.205 trillion over two years. This increase would result in a price of $22.48 per XRP, an 844% rise from its current value of $2.38. Such a dramatic price increase shows the potential impact of large inflows into XRP ETFs.
XRP’s current market cap stands at $143 billion. With an additional $1.205 trillion in market cap, XRP could reach a valuation of $1.348 trillion. This would significantly alter the market dynamics for XRP, making it a major contender in the crypto space.
If XRP ETFs capture a fraction of Bitcoin ETF inflows, the price of XRP could soar. As more institutions and investors turn to XRP ETFs, the price could experience unprecedented growth. The upcoming SEC approval will be crucial in determining how much capital XRP ETFs can attract.
Maxwell is a crypto-economic analyst and blockchain enthusiast, passionate about helping people understand the potential of decentralized technology. His goal is to spread knowledge about this revolutionary technology and its implications for economic freedom and social good.
TLDR ETH and SOL wallets unite with SEAL as real-$538M stolen by drainers by Q3…
XRP is poised for a comeback as the Federal Reserve (Fed) highlights the rapid implementation potential of DLT networks like Ripple.
Market commentator Z988 Crypto suggests XRP is poised for a major comeback. Currently holding around 4% of total crypto market cap, the level that sparked a previous 3× surge, XRP’s rising dominance could trigger significant price gains.
The analyst points out that XRP’s previous hold around the 4% dominance mark triggered a major bullish cycle, with price rising in tandem. If history repeats, XRP could reclaim over 10% of total crypto market cap, potentially sending its price well above $10 per token.
Why might dominance matter so much? Well, dominance is a measure of how much of the total crypto-market value is held by a specific asset.
When XRP’s slice grows, that suggests money is flowing into XRP at the expense of many other coins. Historically, when XRP dominance gathered momentum, it coincided with strong price performance.
Interestingly, XRP is holding steady at a 4% dominance base, avoiding a slide toward weaker levels. This stability suggests accumulation and underlying strength, laying the groundwork for a potential surge. This explains why Z988 Crypto suggests that XRP’s dominance may be poised for a breakout.
Prominent crypto observer SMQKE reports that the Federal Reserve recognizes that distributed ledger technology (DLT) can be deployed rapidly, with Ripple Labs standing out as the sole DLT provider on the Fed’s Faster Payments Task Force.
The Federal Reserve’s Faster Payments Task Force (FPTF), launched in 2015, aimed to create safe, ubiquitous, and faster payments in the U.S. Its final report highlighted that real-time, data-rich payments require industry collaboration, upgraded infrastructure, and openness to emerging technologies.
It specifically calls for ongoing research into innovations like digital currencies and distributed ledger technologies.
Therefore, SMQKE highlights the Fed’s view that DLT networks can be implemented ‘relatively quickly’ signals readiness for faster, more agile payment systems. With Ripple the sole DLT company on the Task Force, it occupies a unique position to bridge traditional payments and blockchain innovation.
XRP’s 4% market dominance signals potential for a major comeback. History shows that reclaiming market share could propel its price past $10.
Meanwhile, the Federal Reserve’s recognition that distributed ledger technology can be deployed 'relatively quickly,' coupled with Ripple’s unique role on the Faster Payments Task Force, marks a potential turning point for U.S. payment systems, highlighting Ripple’s strategic bridge between traditional finance and blockchain innovation and bringing faster, more efficient payments closer to reality.
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Brian Njuguna
Brian Njuguna is a seasoned crypto journalist at Coinpaper, specializing in blockchain innovation, market trends, and regulatory developments. With a background in economics and years of experience covering the digital asset space, Brian delivers sharp, data-driven insights that cut through the hype. His reporting bridges global crypto narratives with emerging market perspectives, making complex topics accessible to a wide audience.
https://coinpaper.com/11855/xrp-s-dominance-poised-for-takeoff-as-fed-backs-dl-ts-like-ripple
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