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Kraken’s latest acquisition signals the exchange’s ambition to bring AI-driven trading automation to everyday users, but as institutional platforms embrace artificial intelligence, emerging tokens like SUBBD are exploring how the same technology can transform content creation and fan engagement.
Cryptocurrency exchange Kraken has made a significant move by acquiring Israeli trading automation firm Capitalise.ai. Founded in 2015, Capitalise.ai developed a natural-language platform that allows traders to transform plain text into executable strategies.
Kraken said the technology is designed to lower the barrier for non-technical users, allowing anyone to design, test, and automate complex strategies without coding skills. By integrating Capitalise.ai’s infrastructure into Kraken Pro, users will be able to automate trades across multiple asset classes – equities, crypto, FX, futures, and options – with simple commands written in everyday language.
A phased rollout is planned for later this year, with Capitalise.ai’s co-founders and engineering team joining Kraken to lead the integration. The exchange emphasized that this acquisition aligns with its broader mission of building a “multi-asset platform that enables anyone to trade anything, anytime, anywhere.”
This acquisition comes amid Kraken’s broader expansion efforts. Recent updates include a MiFID-regulated futures suite in Europe, a U.S. derivatives offering, and the launch of Kraken Prime for institutional clients.
For many observers, the Capitalise.ai deal underscores the growing convergence between AI and cryptocurrency. Yet while Kraken is focused on institutional-grade trading automation, a parallel trend is unfolding: AI tools designed to serve retail users and creators in entirely different industries. That is where SUBBD comes into play.
If Kraken’s focus is on simplifying access to trading strategies, SUBBD is applying similar AI breakthroughs to the world of content creation. SUBBD Token ($SUBBD) is an ERC-20 token that powers a multi-purpose ecosystem for creators and their fans.
The project introduces a suite of AI-powered automation tools that redefine how online content is produced, shared, and monetised.
· An AI Influencer Creator, which lets individuals generate a complete digital persona without stepping in front of a camera.
· Voice cloning, livestream tools, and image generation to accelerate the creative process.
· A personal digital assistant to manage fan interactions and engagement.
For creators entering the $85 billion content economy, these tools aim to lower the barriers to participation while also addressing mental burnout and time management challenges.
Much like Kraken’s move to democratize trading automation, SUBBD is democratizing influence – letting almost anyone mint and monetize a digital personality and engage with audiences at scale.
The problems facing content creators today are well known. Platform fees on sites like YouTube and OnlyFans can reach up to 70%, while arbitrary bans or payout freezes often jeopardize the livelihoods of content creators.
SUBBD proposes a decentralized alternative where creators retain a greater share of revenue and leverage AI to maximize productivity. Fans also benefit by accessing exclusive content, tipping creators directly in crypto, and even voting on community-led platform decisions.
The project’s presale has already raised over $1 million, with the token currently priced at $0.056225. Early momentum has been driven in part by SUBBD onboarding 2,000 top-earning influencers, bringing a potential audience reach of more than 250 million users into its ecosystem.
Token holders enjoy perks like reduced platform fees, exclusive access to advanced AI features and participation in a staking program that offers a 20% return in the first year.
Kraken’s acquisition of Capitalise.ai and SUBBD’s AI-powered content platform may seem to target different audiences – traders versus creators, but together, they reflect a wider reality: AI is becoming a central pillar of crypto innovation.
For exchanges like Kraken, AI serves as a tool to streamline complex financial strategies and open advanced trading to a broader audience. For projects like SUBBD, AI is a way to unlock new forms of digital labor, lowering barriers to entry in an increasingly competitive creator economy.
In both cases, the common theme is accessibility. Where Kraken seeks to remove the technical hurdles of algorithmic trading, SUBBD aims to reduce the skill and resource barriers of digital influence.
The early numbers suggest growing confidence in both approaches. Kraken continues to expand its institutional services, while its AI acquisition signals it is preparing for a future where automated strategies are commonplace.
Meanwhile, SUBBD’s presale momentum and influencer partnerships demonstrate demand for AI-driven platforms beyond trading. Analysts have suggested that the token could reach $0.301 by the end of 2025, which would represent an over 430% return for early participants – though, as always, such predictions depend on execution and adoption.
Unlike speculative meme coins, SUBBD ties its value directly to functional use cases: creator tools, fan engagement, and tokenized participation in decision-making. This makes it part of a broader trend where AI is layered onto blockchain infrastructure to deliver real-world utility.
As with any early-stage project, risks remain. SUBBD must prove its technology at scale and convince creators to migrate away from entrenched platforms. The AI creator economy remains experimental, and its long-term adoption remains uncertain.
Kraken, despite its established reputation, will also face its share of challenges. Integrating AI trading automation at scale will test both its infrastructure and user education efforts. Over-reliance on automation may raise regulatory questions, especially for retail users.
Yet both developments speak to a broader trajectory: crypto is no longer just about token speculation. It is about how blockchain can integrate with AI to reshape industries – from finance to content.
Kraken’s acquisition of Capitalise.ai underscores a decisive shift in crypto’s priorities: artificial intelligence is moving from the margins to the center of innovation. At the same time, projects like SUBBD are bringing AI into entirely new domains, redefining how creators interact with audiences and how fans engage with digital personalities.
While Kraken builds tools for professional traders, SUBBD offers a decentralised platform for everyday creators and their communities. Both approaches highlight a future where AI and crypto intersect to broaden participation, increase efficiency, and unlock new economic value.
BE PART OF THE FUTURE OF CREATOR ECONOMY WITH SUBBD
For investors, developers, and users, the question is not whether AI will reshape the crypto industry, but which projects will emerge as leaders in this convergence. Kraken has made its bet with Capitalise.ai. SUBBD may be making the case that it is the next AI crypto to watch.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrencies, especially presale tokens, carry significant risks. Always do your own research before making financial commitments.
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