Bitcoin News: Analyst Predicts ‘Uptober’ Rally for BTC Regardless of FOMC Decision  CoinDesk
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Written by
Kamina Bashir
Edited by
Harsh Notariya
Dr. Chengdiao Fan, co-founder of Pi Network, has been confirmed as a speaker at the upcoming Token2049 crypto conference. 
This development has reignited speculation about a potential short-term price recovery for Pi Coin (PI) amid its ongoing decline.
In an official blog, the Pi Core Team confirmed that, in addition to Dr. Fan’s participation as a speaker, Pi Network will also serve as a Gold Sponsor of the event. TOKEN2049 is one of the largest global conferences in the cryptocurrency and blockchain industry. 
The event brings together founders, executives, developers, investors, and regulators to discuss the state of the crypto ecosystem, future innovations, and global trends. This year, TOKEN2049 will occur in Singapore from October 1 to 2. 
Dr. Chengdiao Fan, one of two Founders at Pi Network, will be a speaker at the TOKEN2049 conference, which takes place on October 1-2 in Singapore! https://t.co/npzT9pDUiJ

As one of the largest crypto events in the world, this conference is a great opportunity for Pi Network to…
The team highlighted that Dr. Fan’s talk will focus on blockchain’s real-world utility, exploring current Web3 challenges and solutions for driving meaningful innovation. Furthermore, they stressed that this move will strengthen the Pi Network’s presence at the event. It also shows the network’s commitment to connecting with the wider Web3 space and the Pi community. 
Dr. Fan’s participation provides a platform to present Pi Network’s outlook on real-world use cases, community growth, and the broader path toward blockchain adoption.
“As the event approaches, further details regarding Dr. Fan’s session will be shared through Pi Network’s official channels. For now, confirmation of both sponsorship and founder participation marks an important step in Pi’s growing engagement with the wider blockchain ecosystem,” the blog read.
The development has raised optimism among the Pi Network community.
“My expectations?  An update on the Pi Network roadmap and now that Pi is on the market, insights into what the project aims to achieve in the coming years,” Dr Altcoin wrote.
Notably, many hope this participation might even translate into a short-term price surge. 
“PI can be bought on dips! The founder of PI will attend the conference in October, and as usual, there will be a short-term surge!” another Pioneer added.
Another community member noted that Pi’s price could experience volatility in the 15 days leading up to TOKEN2049. This is in line with previously observed patterns.
Pi co-founder Nicolas Kokkalis’s appearance in May on Consensus 2025 also fueled a price rally in the days leading up to the event. However, prices dropped sharply afterward in a typical ‘sell the news’ event.
Meanwhile, BeInCrypto Markets data showed that the value of Pi Coin has increased 0.13% over the past 24 hours. This rise comes amid a broader 19.2% monthly decline.
Nonetheless, the rising exchange supply and upcoming token unlocks could threaten any potential price recovery. Thus, while the event may spark short-term price moves, the lasting impact will depend on the network’s ability to deliver real progress beyond the conference.
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KERALA LOTTERY RESULT 17-09-2025 LIVE: The Kerala State Lottery result for the “Dhanalekshmi DL-18 draw on Wednesday, September 17, 2025, is scheduled to be announced at 3 PM. This lottery draw is part of the seven weekly draws held in Kerala. The alphanumeric code assigned to this specific lottery is “DL,” incorporating both the draw number and the code. The first prize for the fortunate winner of this draw is a bumper 1 Crore rupees. Below, you can find the comprehensive list of winners (Ticket Numbers) for the Kerala ‘Dhanalekshmi DL-18’ lottery draw.
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​Kerala Lottery Results Today 17-09-2025: The Kerala Dhanalekshmi DL-18 Bumper Lottery result has been declared today by the Kerala State Lottery Department. The lucky draw for the Dhanalekshmi DL-18 lottery was held at 3 PM today, Wednesday, September 17, at Gorky Bhavan, near Bakery Junction, Thiruvananthapuram. The first prize winner will take home a whopping ₹1 Crore. The Dhanalekshmi lottery is one of the seven weekly lotteries conducted by the Government of Kerala and is held every Wednesday. Each ticket costs ₹50, and the draw is represented by the code “DL”, followed by the draw number.​ You can verify the results at statelottery.kerala.gov.in.

The live results and full list of winning numbers for Dhanalekshmi DL-17 Bumper Draw will be available soon. Check if you’re among the lucky winners below:​

Kerala Lottery Result 17-09-2025: FULL LIST OF WINNING NUMBERS FOR DHANALEKSHMI DL-18 BUMPER Draw

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Kerala Lottery Result – LUCKY NUMBER FOR 1ST PRIZE OF ₹1 CRORE IS:DS 195753
Kerala Lottery Result – LUCKY NUMBER FOR 2ND PRIZE OF ₹30 LAKHS IS: DV 256044 
Kerala Lottery Result – LUCKY NUMBERS FOR 3RD PRIZE OF ₹5 LAKH ARE:DU 807077
Kerala Lottery Result – LUCKY NUMBERS FOR CONSOLATION PRIZE OF ₹5,000 ARE: 
DN 195753
DO 195753
DP 195753
DR 195753
DT 195753
DU 195753
DV 195753
DW 195753
DX 195753
DY 195753
DZ 195753
(For The Tickets Ending with The Following Numbers below)
Kerala Lottery Result – LUCKY NUMBERS FOR 4TH PRIZE OF ₹ 5000 ARE: 0346  0466  1001  1459  2014  2525  2672  3203  3224  3320  3420  3630  4087  4384  4472  4822  4952  7327  7441  8980
Kerala Lottery Result – LUCKY NUMBERS FOR 5TH PRIZE OF ₹2,000 ARE: 1618  2091  3064  4081  4396  9405
Kerala Lottery Result – LUCKY NUMBERS FOR 6TH PRIZE OF ₹1,000 ARE:  0143  0191  0553  0695  0701  1562  2120  2769  2832  3282  4117  4162  4211  4980  5515  6057  6144  6275  6604  6655  6829  7096  7546  7598  7614  8147  8330  9132  9201  9761
Kerala Lottery Result – LUCKY NUMBERS FOR 7TH PRIZE OF ₹500 ARE: 0048  0188  0298  0345  0456  0583  0705  0805  0899  1047  1191  1636  1683  1796  1798  2116  2326  2383  2506  2587  2904  3210  3222  3319  3384  3864  4225  4275  4373  4447  4533  4559  4930  4949  4977  5095  5177  5197  5236  5245  5264  5452  5633  5955  6095  6129  6551  6822  6862  6946  7138  7154  7155  7172  7304  7400  7528  7569  7618  7752  7804  7989  7992  8008  8054  8143  8344  8646  9041  9068  9171  9598  9713  9751  9970  9977
Kerala Lottery Result – LUCKY NUMBERS FOR 8TH PRIZE OF ₹200 ARE: 0023  0177  0238  0247  0614  0743  0780  0934  1008  1054  1254  1303  1433  1563  1650  1686  1695  1696  1926  2085  2320  2420  2487  2560  2568  2622  2658  2728  2752  2828  2914  2931  3005  3065  3134  3161  3243  3308  3327  3504  3523  4001  4010  4079  4144  4218  4686  4888  4899  4912  5055  5553  5559  5709  5742  5876  5920  6226  6241  6415  6514  6554  6658  6733  6904  7128  7318  7330  7479  7547  7550  7756  7783  7909  8066  8220  8431  8526  8527  8722  8729  8732  8744  8855  8923  9032  9038  9191  9232  9235  9464  9606  9649  9675  9812  9966
Kerala Lottery Result – LUCKY NUMBERS FOR 9TH PRIZE OF ₹100 ARE:  0004  0017  0388  0679  0768  0787  0894  0939  0979  1003  1040  1122  1188  1242  1255  1279  1294  1534  1643  1759  1887  1931  1932  2119  2190  2218  2276  2392  2467  2475  2514  2575  2663  2684  2813  2932  3023  3051  3127  3139  3186  3228  3303  3381  3401  3413  3588  3598  3675  3686  3764  3808  3911  4049  4176  4271  4437  4446  4560  4724  4790  5058  5069  5102  5157  5173  5211  5267  5279  5371  5493  5503  5511  5523  5722  5820  5825  5833  5837  5849  5901  5928  5979  6000  6017  6254  6328  6347  6446  6533  6582  6662  6810  6892  6902  6929  7034  7109  7118  7131  7134  7224  7225  7268  7344  7379  7442  7529  7611  7638  7685  7806  7842  8090  8097  8115  8168  8417  8467  8519  8530  8535  8628  8703  8841  8878  9004  9136  9155  9403  9526  9634  9701  9759  9833  9835  9974  9988

KERALA LOTTERY RESULT September 17 TODAY: DHANALEKSHMI DL-18 BUMPER LOTTERY PRIZE DETAILS

Kerala Lottery Result 1st Prize: ₹1,00,00,000 (1 Crore)
Kerala Lottery Result 2nd Prize: ₹50,00,000 (50 Lakhs)
Kerala Lottery Result 3rd Prize: ₹20,00,000 (20 Lakh)
Kerala Lottery Result 4th Prize: ₹1,00000 (1 Lakh)
Kerala Lottery Result 5th Prize: ₹5,000
Kerala Lottery Result 6th Prize: ₹1,000
Kerala Lottery Result 7th Prize: ₹500
Kerala Lottery Result 8th Prize: ₹100
Kerala Lottery Result 9th Prize: ₹50
Kerala Lottery Result – Consolation Prize: ₹5,000
(NOTE: Lottery can be addictive and should be played responsibly. The data provided on this page is for informational purposes only and should not be construed as advice or encouragement. Zee News does not promote lottery in any way.)​

Stay Tuned To Zee News For Live And Latest Updates On Kerala Lottery Result

9th Prize Rs.100/-
(Last four digits to be drawn 138 times)
0004  0017  0388  0679  0768  0787  0894  0939  0979  1003  1040  1122  1188  1242  1255  1279  1294  1534  1643  1759  1887  1931  1932  2119  2190  2218  2276  2392  2467  2475  2514  2575  2663  2684  2813  2932  3023  3051  3127  3139  3186  3228  3303  3381  3401  3413  3588  3598  3675  3686  3764  3808  3911  4049  4176  4271  4437  4446  4560  4724  4790  5058  5069  5102  5157  5173  5211  5267  5279  5371  5493  5503  5511  5523  5722  5820  5825  5833  5837  5849  5901  5928  5979  6000  6017  6254  6328  6347  6446  6533  6582  6662  6810  6892  6902  6929  7034  7109  7118  7131  7134  7224  7225  7268  7344  7379  7442  7529  7611  7638  7685  7806  7842  8090  8097  8115  8168  8417  8467  8519  8530  8535  8628  8703  8841  8878  9004  9136  9155  9403  9526  9634  9701  9759  9833  9835  9974  9988
 
 
 
8th Prize Rs.200/-
(Last four digits to be drawn 96 times)
0023  0177  0238  0247  0614  0743  0780  0934  1008  1054  1254  1303  1433  1563  1650  1686  1695  1696  1926  2085  2320  2420  2487  2560  2568  2622  2658  2728  2752  2828  2914  2931  3005  3065  3134  3161  3243  3308  3327  3504  3523  4001  4010  4079  4144  4218  4686  4888  4899  4912  5055  5553  5559  5709  5742  5876  5920  6226  6241  6415  6514  6554  6658  6733  6904  7128  7318  7330  7479  7547  7550  7756  7783  7909  8066  8220  8431  8526  8527  8722  8729  8732  8744  8855  8923  9032  9038  9191  9232  9235  9464  9606  9649  9675  9812  9966
 
 
7th Prize Rs.500/-
(Last four digits to be drawn 76 times)
0048  0188  0298  0345  0456  0583  0705  0805  0899  1047  1191  1636  1683  1796  1798  2116  2326  2383  2506  2587  2904  3210  3222  3319  3384  3864  4225  4275  4373  4447  4533  4559  4930  4949  4977  5095  5177  5197  5236  5245  5264  5452  5633  5955  6095  6129  6551  6822  6862  6946  7138  7154  7155  7172  7304  7400  7528  7569  7618  7752  7804  7989  7992  8008  8054  8143  8344  8646  9041  9068  9171  9598  9713  9751  9970  9977
 
 
6th Prize Rs.1,000/-
(Last four digits to be drawn 30 times)
0143  0191  0553  0695  0701  1562  2120  2769  2832  3282  4117  4162  4211  4980  5515  6057  6144  6275  6604  6655  6829  7096  7546  7598  7614  8147  8330  9132  9201  9761
 
 
 
5th Prize Rs.2,000/-
(Last four digits to be drawn 6 times)
1618  2091  3064  4081  4396  9405
 
 
 
4th Prize  Rs.5,000/-
(Last four digits to be drawn 20 times)
0346  0466  1001  1459  2014  2525  2672  3203  3224  3320  3420  3630  4087  4384  4472  4822  4952  7327  7441  8980
 
 
 
3rd Prize Rs.5,00,000/- [5 Lakhs]
(Common to all series)
DU 807077 (PATTAMBI)
 
 
 
2nd Prize Rs.30,00,000/- [30 Lakhs]
(Common to all series)
DV 256044 (ERNAKULAM)
 
 
1st Prize Rs.1,00,00,000/- [1 Crore]
Kerala lottery tickets
(Common to all series)
DS 195753 (MALAPPURAM)
 
 
 
Prize winners should check their winning numbers against the results published in the Kerala Government Gazette. To claim their prizes, they must submit the winning tickets within 30 days.
 
A ticket with multiple security features can prevent claims if damaged. So keep the ticket safe. Those who won the prize less than Rs.5000 should approach any lottery shop in Kerala with the ticket to collect the amount. If the prize is more than 5000 then the ticket and identity documents should be brought to any bank or government lottery office.
 
If the prize money is less than Rs 5,000, the winners can claim the money from any lottery shop in Kerala. If the amount won is above Rs 5,000, the winners will have to surrender their tickets before a bank or government lottery office with id proofs. The prize winners are advised to verify the winning numbers with the results published in the Kerala Government Gazatte and surrender the winning tickets within 30 days.
The Akshaya Lottery is held on Sunday, the Win-Win Lottery is held on Monday, the Sthree Sakthi Lottery is held on Tuesday, the Fifty-Fifty Lottery is held on Wednesday, the Karunya Plus Lottery is held on Thursday, the Nirmal Lottery is held on Friday, and the Karunya Lottery is held on Saturday. Unfortunately, the government temporarily halted the sale of the Pournami lottery and introduced a new programme in the Monthly Lottery called Bhagyamithra Lottery. Live updates for the Kerala lottery results will start to appear from 3.05 pm on ZEE NEWS ENGLISH site.
 
Stay tuned for live updates on the Kerala Lottery Result for September 17, 2025. It’s crucial to note that online purchasing of Kerala lottery tickets is prohibited, carrying potential legal consequences. Engaging in such practices may lead to penalties imposed by legal authorities, as the state government strictly prohibits online selling and purchasing of lottery tickets.
 
The Kerala Lottery Result for Dhanalekshmi DL-18 is set to be drawn today. The public can view the Winning Number post at 2.55 pm during the live broadcast of Kerala Lottery Today. The announcement for the Kerala Lotteries Result today, dated September 17, 2025, is expected to follow shortly.
Stay informed on all the latest news, real-time breaking news updates, and follow all the important headlines in india news andworld News on Zee News.
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Dr. Breelyn Wilky explains how vague symptoms and testing challenges delay GIST diagnoses; however, molecular testing can help guides treatment decisions.
Dr. Breelyn Wilky, an associate professor of medicine in the Department of Medical Oncology at the University of Colorado, Anschutz Medical Campus, explains the challenges patients with rare cancers like gastrointestinal stromal tumors (GIST) often face.
One of the biggest hurdles is simply getting the right diagnosis. Symptoms like belly pain, heartburn, or feeling tired are very common and usually caused by something else. Because of that, doctors and patients don’t always think about rare cancers like GIST right away. That’s why awareness is so important, according to Wilky.
A biopsy is crucial to confirm the diagnosis, but sometimes, the tissue sample isn’t clear-cut, and doctors may need to get a second opinion to be sure.
Molecular testing to identify the specific mutation driving the tumor is also key to choosing the right treatment. If the first biopsy doesn’t provide enough material, patients might need another one.
Dr. Wilky, who also serves as the director of Sarcoma Medical Oncology, deputy associate director for Clinical Research, and the Cheryl Bennett and McNeilly Family Endowed Chair in Sarcoma Research at the University of Colorado Cancer Center, UCHealth, stresses that a more streamlined process is vital for patients.
There are many challenges when you're diagnosed with a rare cancer. First of all is the awareness piece, like making sure you actually get diagnosed with the right rare cancer is super, super important. When you're first presenting with symptoms, they can be very vague, like abdominal pain, heartburn, or feeling more tired than usual. These are very common symptoms, and in about 99.9% of cases, they’re caused by something other than a rare cancer. Even getting to the point of thinking this patient might have cancer based on symptoms, if they have any symptoms at all, is a big leap.
Then, to go from concerns about more common cancers, like pancreas, stomach, or colon cancer, to considering a GIST tumor growing from the small bowel and causing a weird bloating sensation, that’s even less likely. Part of the challenge is simply knowing that GIST exists, that it’s a real, rare entity with recognizable patterns and that it can be diagnosed.
Sometimes things get confusing. We say, “Tissue is always the issue,” meaning that if you have a scan or symptoms concerning for GIST, doctors will usually do a scope to get tissue and a biopsy. It’s crucial to have that biopsy reviewed to confirm whether there’s a GIST. In some cases, it’s very difficult to tell, and the sample needs to be sent out for a second pathology opinion.
Getting molecular testing and knowing the mutation that’s driving your GIST is extremely important for treatment. If you’re going to start therapy, we recommend testing the tumor, if at all possible. Sometimes the initial biopsy is very small and may not provide enough material. That’s when you should talk with your doctor about whether a second biopsy is needed.
For more news on cancer updates, research and education, don’t forget to subscribe to CURE®’s newsletters here.
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Understanding Head and Neck Cancer: A Guide for Newly Diagnosed Patients
What Does An Early-Stage Gynecologic Cancer Diagnosis Mean?
Early Prostate Cancer Detection: Why PSA Screening Matters
Early-Stage Melanoma: Diagnosis, Treatment and Next Steps
Why Is Specialized Care Important For GIST Treatment?
Could Cancer Vaccines Become a Reality Within the Next Decade?
Understanding Head and Neck Cancer: A Guide for Newly Diagnosed Patients
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Early Prostate Cancer Detection: Why PSA Screening Matters
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Park Record
Park City and Wasatch Back News
Our community knows a lot about sustainability at this point. Many of us compost, thanks to increasingly convenient composting options.
No matter your composting experience, it can always be helpful to get a quick refresher on the rules and importance of composting!
Composting is separating your organic waste (like food scraps, shells, bones, and yard waste) from the rest of your trash and recycling so that it doesn’t end up in the landfill. Composting is important for several reasons.
First of all, it repurposes food waste into nutrient-rich soil, which is re-implemented into the earth, creating new life. Additionally, around 50% of the volume of our landfill is food waste, which has long-term impacts on the environment.
Food waste in landfills is not able to biodegrade and instead emits methane, a greenhouse gas around 80 times more potent than carbon dioxide, exponentially increasing global warming.
When composting, there are many things you can do with your organic waste. You can compost it on your own (which entails breaking it down and repurposing it) or you can have a composting company haul it from you.
Unfortunately, the state of Utah does not mandate composting, so households have to rely on businesses to take care of composting.
Luckily, in Park City we have the Zero Food Waste Initiative. This initiative, run by Park City Community Foundation, is trying to achieve zero food waste in Summit County by 2030 through the use of curbside composting.
To participate, you can sign up for you’re own compost bin and weekly pickups from Momentum Recycling on the foundation’s website. Let’s keep our land green and clean!
Recycle Utah, your community non-profit drop-off recycling center, provides these weekly tips. Visit their website for more information: www.recycleutah.org.
Park City Home
Summer 2025
The Park Record newspaper publishes twice weekly in Park City, Utah, and has been serving the Wasatch Back since 1880.

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© 2025 Coinspeaker LTD. ALL RIGHTS RESERVED.
Analysts are watching for a PI price breakout as the network’s founder gears up for a major industry event at TOKEN2049.
Pi Network’s token PI PI $0.36 24h volatility: 0.2% Market cap: $2.90 B Vol. 24h: $22.30 M is testing a key resistance zone at $0.34, and a sustained close above this level could trigger a major price rally. The token has mostly been trading sideways in the past week, but analysts are watching to see if bulls can potentially reverse this weakness.
This price optimism comes at a time when Pi Network’s founder, Dr. Chengdiao Fan, is set to speak at TOKEN2049 in Singapore on Oct. 1–2, 2025. The session will explore how blockchain technology can create real-world utility and leverage Web3 opportunities.
Dr. Chengdiao Fan, one of two Founders at Pi Network, will be a speaker at the TOKEN2049 conference, which takes place on October 1-2 in Singapore! https://t.co/npzT9pDUiJ
As one of the largest crypto events in the world, this conference is a great opportunity for Pi Network to…
— Pi Network (@PiCoreTeam) September 8, 2025

Fan’s high-profile presence adds to the anticipation surrounding Pi Network’s future. The network secured Gold sponsorship status for the event last week, enhancing its visibility among investors and developers.
Notably, the conference is expected to attract more than 25,000 community members from all over the world. The event’s speaker lineup includes top executives such as Binance CEO Richard Teng and TRON founder Justin Sun.
Prominent figures like members of the Trump family are also expected to attend the event.
While many community members welcomed this development, others remained skeptical, arguing that the project should prioritize strengthening its fundamentals. This comes as Pi price has been facing major downturns in recent times.
Users report that the testnet’s transaction activity is almost nonexistent and mirrors the underused mainnet.
Pi Network is facing a serious dilemma! Has everyone noticed? Recently, the Pi testnet (see: Figure 1) is almost unused. Before the open mainnet launch, each block on the testnet had dozens of transactions! Now the testnet usage rate is almost the same as the mainnet (Figure 2).… pic.twitter.com/q7eSLw0uiL
— Dr. Pi (@Pi_Coins) September 7, 2025

Meanwhile, PI exchange volumes are declining, liquidity is drying up, and governance participation remains low. These frustrations have resulted in a loss of $16 billion in the new crypto token’s market cap over the last six months.
Still, some analysts remain optimistic, forecasting a potential parabolic rally in the mid-term. At the time of writing, PI is trading around $0.346, showing no major movement over the past day.
On the daily PI price chart, the Bollinger Bands are narrowing with the price consolidating around the mid band (20-day SMA). This suggests low volatility and a potential breakout soon.
A close above the upper band near $0.35 could confirm bullish momentum, leading to $0.40 as the next target.
PI price chart with RSI and Bollinger Bands | Source: TradingView
The RSI is indicating that PI is neither oversold nor overbought, leaving room for either direction. If the price breaks below the $0.32 support, bearish pressure could extend toward $0.30.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
A crypto journalist with over 5 years of experience in the industry, Parth has worked with major media outlets in the crypto and finance world, gathering experience and expertise in the space after surviving bear and bull markets over the years. Parth is also an author of 4 self-published books.
Parth Dubey on LinkedIn
September 17th, 2025
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Reproduction in whole or in part in any form or medium without express written permission of Coinspeaker LTD is prohibited.

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Ripple Price Analysis: XRP Forms Strong Base for a New All-Time High  CryptoPotato
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S&P 500 is little changed as traders brace for key Fed rate decision, outlook: Live updates  CNBCView Full Coverage on Google News
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As grocery e-commerce grows, independents are missing out on an essential shopping channel. Learn Mark Baum’s 7 tips about omnichannel shoppers.
September 17, 2025
Even as grocery e-commerce has grown exponentially, enticing more and more shoppers to buy food online, many independent natural products retailers have retained a relatively strong base of loyal customers. By sticking to their values and continuing to provide exceptional in-store experiences, they’ve maintained steady foot traffic—enough to make some feel justified in pushing e-commerce to the backburner.
But independents’ days of ignoring the omnichannel phenomenon (and not suffering for it) may be limited. An astounding 90% of U.S. consumers now purchase groceries both in-store and online, according to data from NielsenIQ and FMI—the Food Industry Association—and these are not just supermarket, big-box-store and club-store shoppers either.
In the natural and specialty channels specifically, about two-thirds of consumers grocery shop both in-store and online, per NIQ and FMI research, while around 10% do it all online. Just under one-third of natural and specialty grocery shoppers don’t buy any groceries online—but that percentage is shrinking fast, says Mark Baum, FMI’s chief collaboration officer and senior vice president of industry relations. Meanwhile, the already large omnichannel group is expanding—also fast.
“When independents say, ‘online is not a big issue for us,’ they are ignoring a growing trend,” Mark Baum, the CCO at FMI, says. “You need to be aware of the ways consumers are shopping, defining the path to purchase, defining value. And as the industry continues to evolve, the many ways to shop between channels and platforms will evolve as well.”
Related:12 certifications for natural personal care retailers
In short, omnichannel is the new way, and Baum says independent grocers should not merely accept but embrace it. “The omnichannel shopper tends to be your best shopper,” he notes. “Online shopping generally doesn’t cannibalize the basket, per se. Instead, it’s accretive.”
For this and many other reasons, “I think all independents have a great opportunity to reach the omnichannel shopper,” Baum says. “You don’t have to be a deep-pocketed chain to capitalize on this trend. Every independent operator, regardless of how many stores or where they’re located, should be looking at opportunities. There are a lot of partners out there, so you don’t have to go it alone.”
In fact, independents have an important edge over their chain competitors. “These retailers are stitched into the fabric of their communities in ways that major chains often are not,” Baum explains. “So, they have a better opportunity to personalize the overall shopping experience.”
Related:Checkout: Leevers Locavore supports north Denver with local, organic groceries
Here are seven useful tips for nailing omnichannel.
 
Mark Baum, the CCO of FMI, offers actionable tips for independent grocers to tap into omnichannel shopping.
According to NIQ and FMI, omnichannel is growing across all consumer groups. That said, those who prefer online grocery shopping tend to be younger adults, young parents, urbanites and exurbanites. Among millennials and Gen Z, about 25% prefer to purchase groceries online, compared to slightly over 20% of Gen Xers and just shy of 15% of boomers.
“And now you have Gen Alpha coming into the equation,” Baum says. “You can do the math and figure out where the trend will go.”
For now, Baum advises independents to really focus on Gen Z throughout their omnichannel strategy. “They are a huge generation, very influential and their spending power will increase exponentially over the next five years or so,” he explains. “They are the most digitally engaged and probably the most influenced by social media. Plus, a lot of Gen Z still lives at home, where they have a huge influence on their parents and household purchases, so that is key.”
Providing a seamless online experience is incredibly important, if not imperative, for omnichannel success. “Make sure your site is very navigable and tied into the equity you have in your banner or brand,” Baum says. “Make it a powerful tool, not just a platform to browse; make it an extension of your team in reaching the consumer.”
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This is where point-of-sale and loyalty data become clutch. “All of that first-party data is so important for understanding your customer so that you can offer up curated experiences,” Baum says. “If you have a newsletter or circular or do email blasts, tie that into your online offering as well. Those things don’t cost a lot of money—they just take a little time and consideration.”
Also keep in mind that the online experience doesn’t end once a shopper enters a physical store. Many people today use their phones while perusing the aisles, Baum says, whether to help locate items, comparison shop or read more about products piquing their interest. “In the future, there will be a much greater opportunity for independents to interact dynamically with their consumers online and in-store simultaneously,” he says.
 
There are upsides and downsides to working with third-party delivery services. Independent grocers need to weigh their options and decide on what is best for their brand. Credit: CANVA
Although some natural grocers use their own employees to pick or deliver online orders, it’s more common to outsource one or both tasks to an independent operator such as Instacart, Door Dash or Uber Eats.
“These third-party providers have become much better at understanding shopper needs and fulfilling orders,” Baum says. “This is great, because, as a retailer, you want to excite and delight your customers and meet or exceed their needs.”
But there’s a downside to that too. “I might be a little concerned about watering down the equity in your banner or brand,” Baum says. “When that driver shows up to a house wearing a logoed shirt that’s not from X independent retailer, that sends a subtle message.”
Therefore, retailers should weigh the outsource vs. in-house equation carefully—and continually. “Obviously, cost and labor are factors,” Baum says. “The consumer used to pick, pack and deliver their own groceries, and now you need to figure out how to do all of that cost-efficiently. For independents, that is probably a crux issue.”
All things considered, however, “if you can outsource a turnkey operation, keep costs down, make the omnichannel shopper your best shopper, make it accretive to the basket and make a bit more money, then that’s probably the most cost-effective way to implement your omnichannel strategy at this point,” Baum says.
All of this can add up to major opportunities for natural independents wanting to up their omnichannel game. By touting their wealth of high-quality wellness offerings online, making it simple for shoppers to purchase these products virtually and perhaps even offering auto-replenishment or subscription services, natural retailers can meet omnichannel shoppers’ needs while holding their own against encroaching competition.
Natural products retailers typically have rich assortments of nonfood products such as supplements, personal care, household cleaners and home goods. These same categories tend to be “gateway items for online purchasing,” Baum says, since most are shelf stable and don’t provide a sensory in-store experience like foods can. Also, once consumers have found a supplement or skin cream they love, they’ll often buy it again and again, says Baum, something that can be easy to do online.
 
Fresh foods pose a unique challenge with many opting to shop in person. To appeal to online shoppers, get to know their tastes. Credit: CANVA
Nonperishable, nonfood items may be gateway goods, but by 2025, the gates have blown wide open, creating even more runway for natural independent to excel at omnichannel. 
In the past, many people hesitated to purchase produce, meat and other fresh items online, preferring to select their own in-store. Some of that hesitancy remains, but Baum says fresh produce and meat have both become top-selling categories online—a direct result of retailers having earned consumer confidence in their picking and packing acumen over time.
“Even pre-COVID, we started seeing a lot more leafy greens in those [virtual] baskets,” he says. “That means retailers have done a great job of understanding shopper wants and needs—knowing whether they like their bananas green or yellow, knowing how they like their cantaloupes, etc.”
Conventional players are doing it; natural products retailers can too.
“Technology is changing everything, and the pen of AI will be written into almost everything we do in the future,” Baum says. “For independents, it’s important to understand how this will impact your business, both from an omnichannel-shopper standpoint and enterprise-wide.”
Now, that doesn’t mean jumping on every new technological advancement that emerges, no matter how dazzling. “But get informed,” Baum says. “Determine what technology solutions are for you over the next few years. If some of this technology looks amazing but really has no application to your business, then move along. I encourage our independent operators to think of it that way.”
Read more about:
Melaina Juntti
Freelance writer
Melaina Juntti is a longtime freelance journalist, copy editor and marketing professional. With nearly two decades of experience in the natural products industry, she is a frequent contributor to Nutrition Business Journal, Natural Foods Merchandiser and NewHope.com. Melaina is based in Madison, Wisconsin, and is passionate about hiking, camping, fishing and live music. 

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